![]() ![]() Information about your research and prep for the job These are great because your potential client can get a real feel for exactly how things work when they sign up with you. A part of this research is going to be looking at your previous images and portfolio and making sure your style and vibe fit with there's.īut if you really want to go the extra mile, we recommend including detailed case studies on a number of your previous photography jobs.Ī Case Study is basically a full write-up of the job and all of the details that went into it. So of course, it's likely that your client is going to be looking into all of the different options. Choosing the right photographer is a big decision. Hiring a photographer isn't something one does lightly, I'm sure you already know! Photography is often a big investment (rightly so!), and it's also a very vulnerable and nerve-wracking experience for whoever is being photographed. Portfolios are great, but full Case Studies are going to really help convert visitors into clients. You should also include it wherever else it seems appropriate, like your about page and your services/packages page.Ģ - Client Case Studies with Testimonials This should either be in the first heading or clearly in the text after the first heading (e.g. Those are good rules for photographers too, but the essentials to include are: where you're located and what kind of photography you specialize in. My general advice for anyone building a website (not just photographers) is that the first text on your website needs to explain who you are, what you do, and who you serve. ![]() So, how do you incorporate this into your site, within the first 10 seconds?Īdd it to your opening statement, or just after. Never assume that your website visitors know everything about you. But if you're a photographer who is available to travel, or offers literally every type of photography style, make sure that's clear too! The majority of photographers are based in one area and offer only 1-2 photography options. And if you don't make this information easily accessible for them, they might just move on to looking for someone else. These two points are going to tell them if working with you is even possible. They can't dive into the rest of your website and content if they don't know these things first. These two points should be clear to your visitor within the first 10 seconds of visiting your website. What are the VERY first things they need to know? Imagine your ideal client is landing on your website for the first time. But these are equally as important as each other. I know, this is a combination of two things. 1 - Where you're located and what kind of photography you offer ![]()
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